About Me

Marketer | Strategist | Team Player | Fast Learner

  • Data-driven decision-making demonstrated advanced analytical skill for new business and product launch, capability to connect dots across multiple information sources for strategy development.
  • Leading by influence, impact through personal yet fact-based approach, well versed in cross-functional project.
  • Growth mindset, agile learner, autonomous, and demonstrated ability to adapt in different environments and contexts.


PT. Mayora Indah Tbk
Indonesia-based multinational FMCG company, operating in 90 countries and annual revenue of USD 2.5 billion.

Global Marketing Manager (Head of Marketing) India (2017/12 – 2020/06) 

  • Part of the leadership team that turned around India’s operation bottom line

Marketing Manager Coffee Division (2016/08 – 2017/11)

  • Analyzed and revamped product portfolio strategy, improved margin from 14.6% to 21.9% with 30% sales growth.
  • Led team of 8 brand managers with 8 sub-brands, executed marketing activities with advertising budget of USD 35 M.

Sr. Brand Manager (2016/01 – 2016/07)

  • Relaunched Torabika Duo with cut-through TVC ads & soccer sponsorship, gained 147% sales growth.

Brand Manager (2014/01 – 2015/12)

  • Managed brand Energen with annual turnover USD 110 M; Booked 20.1% of sales growth and 164% net profit growth.
  • Analyzed and convinced C-level to apply brand strategy through various information such as consumer panel, brand track and retail audit, doubled product frequency of use.

PT. Unicharm Indonesia, Indonesia

Brand Assistant MamyPoko (2012/01 – 2014/01)

  • Handled marketing activities of main brand Mamypoko; with USD 16 M advertising budget.
  • Increased market share of baby wipes from 6% to 11% and became 2nd largest player; awarded as Best Marketing plan.


  • Master of Business Administration, Nanyang Business School, (2020/07 – 2021/06)
  • Food Science and Technology, IPB University


  • Executive Education on Finance and Strategy Excellency from Wharton Business School, University of Pennsylvania.
  • Certified Professional Marketing (CPM) Asia by Asia Marketing Federation (certificate no: 01454).
  • Certified Digital Marketing, Search engine marketing by Digital Vidya and Google.