This TVC launched during my period as Marketing Manager for coffee. The brand challenge is to make the brand appeal to younger audience as source of category growth. For that purpose we make it funny and using comedian as talent. This is one of the most successful TV ads in my career as it booked sales growth more than 30% at that time and regain No.1 market share in Indonesia Cappucino category.
note: turn on CC to see the english subtitle
